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Blog post discussing the nuances of a sales relationship and steps that can be taken to make your next visit one your prospect is looking forward to. Read More

O'Connell Marketing Recruitment surveyed 801 job seekers across Europe. Individuals reported on their experiences in the marketplace while facing the current economic crisis. Findings showed where budgetary and staffing cuts were being made, affects on salary, and when job seekers predict the current market will improve. Read More

A common perception that our sales team comes across while talking to marketing managers at relatively smaller companies is “we are too small for marketing automation technology or implementing a lead nurturing program”. It's not always easy to break that perception even though a solution like Nurture is just as ideally suited to a small business Read More

This is the tale of Joe-The Runner, a small business owner, who tells you the secret of saving time for yourself and your family. This video can be downloaded on this page Read More

The author identifies the three most important sales talents for the New Normal. Read More

A review of a tool for sales process management: Landslide. Read More

I don't literally mean “dead people” although it would be a great advance in technology if lead nurturing could do that. I mean bringing dead leads back into the sales pipeline using lead nurturing. A lot of companies gather leads over long periods of time through various channels and somewhere along the line, they get marked “cold” or “dead” in t Read More

Thats right, as much as 16% of the marketing budgets allocated by global B2B companies are reserved for database and direct marketing according to the CMO Council's “Marketing Outlook 2009” report. The findings of this report was published in a story on BtoBOnline Magazine titled “CMO Council report: Many budgets up” by Kate Maddox. Read More

Orange Soda is an SEO firm that's less than five miles up the road from where I live. I have multiple friends that work there, and I have personally been in to see their operation. Last year they contacted me and offered me a position in their company. I'm not going to say I know everything about them, I don't. What I do know is that they're growi Read More