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It's just what the doctor ordered. Read More

Author and marketer Seth Godin and entrepreneur Richard Branson talk about recession marketing strategies. Though both of these guys certainly market and help operate much bigger companies now, both started small and the advice Branson gives is no different for a small business than it would be for an aerospace empire. Even during tough times, Bra Read More

In the world of search engine optimization (SEO), there are 2 definitions for the sanctions that can be placed on your site by a search engine. The first is a penalty, and the second is a filter. Each one has different causes and remedies, but if you've dropped out of the first few pages of results then there are SEO issues that need to be addres Read More

The author writes an open letter to one of his media sellers after a loss. Read More

Jackie Huba, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce, corrects 3 common misconceptions about social media's role with generating word-of-mouth. Read More

If you can focus your teams on being more proactive in one area, they will not only be more productive, but will extend to all their work areas, increasing their productivity further. This piece discusses one specific. Read More

Not knowing how to sell your products or services online puts you on the "slippery slope" to failure. Here are 7 things you could be doing right now that will give your online business the boost it needs. Read More

"The day of the passive consumer has vanished. If not willingly provided with the full information they want, customers go elsewhere with little hesitation. With competitive product information just a keystroke away one the internet, customer-switching costs are now near zero." Read More

I often notice managers and executives frown upon sales people who sell solely on price. The sales rep gets into a situation where... Read More