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If you're like most marketers, you spend a lot of time and resources creating and promoting your brand through offline channels such as television, radio, and newspapers. Clearly, it's something worth protecting. But what if you could improve your branding investment and make it even more worthwhile, reinforcing your offline branding efforts throu Read More

In this guest post Jonathan Fields from the Career Renegade takes a look at three types of blog posts that will Engage your readers. Read More

After having a bit of success with my 11 Internet Marketing Trends to Ignore in 2008, I thought I'd give it another shot. Read More

Monday December 22 — Mark Tewart visits with Nikki Leigh today on Promo 101 Create and Promote - www.blogtalkradio.com/nikkileigh Call-in Number: (347) 215-8201 - 3 pm EST. They will discuss Mark's background, his book, sales tips and much more. We welcome your questions. Are you struggling in this economy? Do you need to hone your business and Read More

Every aspect of our daily lives are affected by sales, even though we may not think in those terms. When you buy any product or service, various sales people are involved in the background. Even your utilities are affected by the sales process. Sales people have gotten a bad “rep” for years, but that isn't necessary. We all know people in the sale Read More

Blogging is dead. PR is dead. Journalism is dead. Marketing is dead. I'm beginning to wonder if declaring something deceased and in the ground is happening simply because we can't figure out how to make something work for US. Tearing apart something that doesn't work for you is easy. Anyone can punch holes in something they don't understand. Read More

For the past 10 years I've been running a small educational website with helpful essay writing tips for college applicants. My site has a Google page rank of 6 and ranks #1 for multiple keywords and dozens of long tail keyword phrases. All-in-all I think I've done an impressive job at search engine optimization with over 60% of the site's traffic Read More

Know your customer well. It's the golden rule. We have all heard about it. We all know it and yet so many will still take a chance picking up the phone and dialing a random with a number from a list or their CRM hoping to charm their prospect and coax them into buying. It's not just phone based, emails and direct mails are often send with a hit or Read More

I thought I focus on nine ways that Twitter can be more useful for you. It's still not a tool for everybody (I don't really believe any tool can be). But hopefully these tips offer you some ideas on using the site well, regardless of what stage you happen to be in. Read More