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TechCrunch traffic is not profitable for startups. It's completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. On the flip side, the highest quality traffic is typically from an email list that you've been communicating with for some length of time. Your conversion rate for these leads will be astronomically higher than your standard w Read More

Here's How You Can Get Near Instant Search Engine Rankings and a Stampede of Fresh Traffic, Every Time You Make a Blog Post Read More

Even though the squeeze of the recession is lessening, marketers cannot abandon the quest for discipline and efficiency. Marketers have a direct digital marketing mandate to unify database and multi-channel content execution to gain efficiency and aggressively pursue improved consumer experiences… and the sales spoils that accompany them. Read More

Offering Tips and Advice in Business Articles and Blog Postings is a Golden Strategy for Attracting Clients. It allows us to demonstrate our expertise, skill and acumen. But never make yourself redundant by giving away all of the pieces of the puzzle and providing a "do-it-yourself-manual" for prospective customers. Read More

How can you keep making money from your blog without getting into trouble with the FTC?

The Federal Trade Commission rules for blogger disclosure recently went into effect but no one says exactly what you're supposed to do to comply!

Scott Fox offers 5 ways you can disclose your web site's affiliate ads, sponsorships, and other compensation to run an ethical blog and help protect your onl Read More

Marketers who want to be relevant to today’s consumers must use direct digital marketing as the cornerstone of any marketing plan. Read More

7 low-cost, low-time commitment, yet powerfully effective ideas you can use to make your local business “Picture Perfect” online. Read More

Without an effective online business presence, Cyberspace can be an incredibly lonely place. This article presents a 7-step plan to bring increased visibility and marketability to any business venture. Watch as prospective clients navigate through the crowd and right to your door! Read More

Although Google is a great advertising tool, there are other tools that might do better at helping you attract a local audience and manage how much you spend to attract them. Read More