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But… if you flat-out SUCK at…

Getting your WORD and your STORY out, and getting people to RESPOND… Read More

Forrester's recently published study on Interactive Marketing (email, social, dialog, etc.) reveals 68% of survey respondents expect to achieve increased email marketing effectiveness over the next three years. Survey respondents also indicated they would increase interactive marketing budgets by 60% by shifting funding away from traditional channels. Discover the implications for you. Read More

The key to achieving your desired conversion rate is relevancy -- pure and simple. It's more than using your microsite software to support specific campaigns. It's about testing and delivering personalized emails with relevant content that drives customers to a personalized and relevant experience on your microsite. Learn more... Read More

A special review of Trust Agents by Chris Brogan and Julien Smith. Plus a look at making bucks from blogging with Chris Brogan and breaking down his one-man media empire. Read More

Average is the benchmark of those businesses that will one day fail or be left behind as others in the industry find ways to be amazing, which is defined by Encarta as “so extraordinary or wonderful as to be barely believable”. What you should be asking yourself is “What is the average and how can I be amazing?” Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

"Before Google, advertising was an art, in which Madison Avenue offered oblique advice on how to reach customers. After Google, it was a science—and all those witch doctors were suddenly a lot less relevant." Read More

Here are a list of best posts, including some pretty hilarious and attention grabbing content I think we all wish we had on our small business Website as Brian Clark of Copyblogger serves up an oeuvre of the year's best from the sometimes irreverent but usually insightful blog dedicated to nothing but marketing copy. It's great reading for the New Year and a good opportunity to take stock and det Read More

The Google content network has come a long way, and it can actually be a good pay-per-click (PPC) strategy to gain additional exposure, traffic, and conversions. Here are some guidelines to consider when setting up quality content network targeting. Read More