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Facundo from Channelship went to the “Google Advertiser half day programme” .The event was kindly organised by The SFA and the Google Learning & Development Team. Read More

This blog post shows you a process to follow to prune contacts from your e-mail marketing database that never respond, saving you money and reducing your spam complaints. A case study is also included. Read More

Now with both the major search engine Google and Bing entered in real-time search, it’s definitely going to affect the brand reputation and SEO in near future. Real Time Search is certainly going to be the major factor for most of the online marketers. That’s why till now if you are not using the Twitter or Facebook or Blogging, then the time has come to give serious thought about it. Read More

Find out more about Seth Godin's What Matters Now ebook. Includes some of my favourite quotes as well as a link to download a copy (as its free). Read More

When Ukrops a Richmond VA Grocery chain was bought by Royal Ahold, the customers resorted to Twitter to keep in touch with each other and see what the Merger would mean to them. Using social media tools and hash tags they exchanged information. if this conversation was about your business are you ready to monitor and respond? Read More

Easy-to-identify measurements as indications of success in building the brand to top of mind to the general search and social media public. Read More

Most Local SEO gurus agree that citations are a key, if not THE key, factor in how Google determines rankings in the 7-Pak of Local Business Listings. Everything else being equal, the business with the most citations, especially citations from recognized Local business sites, wins the ranking game, getting their listing pushed to the top. Read More

Landing pages are becoming more popular because a larger number of companies, small business in particular, are using email marketing. The best way to effectively use a landing page is to drive traffic from your email campaign to a specially designed landing page that serves as the bridge between your email and Web store. Here are 12 useful tips on getting better landing page conversions: Read More

To fully leverage the social proof that 'Favorite Place in Google Maps' status affords, one must be able to display the badge on your site. There wasn't one available, so we created it— please help yourself. Read More