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Organizations that have several white papers posted on their website must confront an uncomfortable fact. Most are unable to determine which white paper a prospective website visitor will read first. Given this situation, every organization must ensure that a first time reader will receive the same solution advantage messages in each white paper they download from that website.

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Paypal has introduced a new promotional method in which you have to just go to your facebook account and add the application known as Paypal Wishlist. Read More
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A great example of how Flip Camera has tapped into the power of social media combined with email marketing. Read More
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Video offers a more personal strategy for prospective clients to feel familiar with you. It also helps your website get a better search engine ranking. Read More
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The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More
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Review of 30 small business email marketing software apps, including autoresponders and some that integrate with customer relationship management or CRM applications. Read More
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OMG I CAN'T THINK OF WHAT TO WRITE!!!!!! We all say it. Truth is, it's not that you can't think of what to write - you don't want to think of what to write. Every day you're bombarded by potential ideas for articles and blog posts. Here are a few I've used time and again. Read More
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Business blogging expert Denise Wakeman recommends creating multiple niche blogs if your business addresses more than one audience. Of course, we've all heard by now about the importance of creating a blog to promote, brand and gain exposure for your business and as a way of establishing you as an expert in your field. But Wakeman urges businesses who publish blogs to also give careful thought to Read More
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