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Starting from writing grammatically correct posts and ending with qualitatively made shots, everything should be done perfect! In this post, we will share with you the basic tips on how to become visible on Instagram. Apply them to your account, and you’ll notice positive changes very soon. Read More

Smart people use conferences as an opportunity to extend their network. While keynote speeches and panels can be inspiring and informative, there is rarely enough time to impart in-depth knowledge.
Conferences should be where you expand your network: they’re full of like-minded individuals from yo Read More

Give to get. Always lead influencer engagement with what the brand can do for the influencer. An empathetic view of influencer collaboration will inspire far more effective outcomes than the more a transactional approach alone. See working with influencers from a long term perspective, not just as Read More

To Hire a PR Firm or Not?

I am sure there are many reasons to hire an expensive PR firm on retainer for $5,000 or more every month. Personally, I have never found the need since I have become a one-man PR team.

These tried and true tactics help me get major publications, backlinks, and much Read More

Involvement with the local community within which your Small Business operates is about more than just selling goods or services. It’s means building relationships with the communities and investing time, effort and occasionally finance in order to support community development. Here are some ideas Read More

How having a solid wingman or wingwoman can help you build your business. This tip is especially helpful for introverts and others uncomfortable with tooting their own horns. Read More

When it comes to local marketing, press releases remain an important aspect to get your company, product/service and brand recognised... Read More

Have you been struggling keeping customers or donors on your site until they contact you or make a donation? The key of turning your leads into customers is to tell a powerful brand story to grab and hold their attention. Read More

A Press Release can also get the attention of the media, reporters, buyers, investors and even clients. When done right, it’s a worthwhile strategy for small businesses. Read More