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In recent years, there has been an increasing convergence of PR, Digital Marketing (especially content marketing) and SEO as companies shift towards inbound marketing. This has given birth to Digital (or online) PR, which, whilst still maintaining a brand’s public perception, has seen Public Relati Read More

Reporters absolutely love real thought leaders: smart people who offer surprising and useful insights. But true leadership is quite hard to find. If you make it easy for the media to catch your execs being brilliant, your business may well benefit. Read More

The most persuasive kind of publicity is media coverage. Free media is more valuable than almost any kind of marketing, except word of mouth, because it lets you tell the world the value of your offerings, and it comes with the validation of a third party (the publication). Nowhere is press coverag Read More

For people who seek coaching as a support, there comes a time when they realize that they are in need of someone to help us get past their current position in life. View this presentation to know about core values and life coaching. Read More

Branding is an important element in any marketing campaign, especially small business. Small businesses are at risk from globalization, so creating a strong brand name is a great tactic to stand out from the crowd. Read More

Starting from writing grammatically correct posts and ending with qualitatively made shots, everything should be done perfect! In this post, we will share with you the basic tips on how to become visible on Instagram. Apply them to your account, and you’ll notice positive changes very soon. Read More

Smart people use conferences as an opportunity to extend their network. While keynote speeches and panels can be inspiring and informative, there is rarely enough time to impart in-depth knowledge.
Conferences should be where you expand your network: they’re full of like-minded individuals from yo Read More

Give to get. Always lead influencer engagement with what the brand can do for the influencer. An empathetic view of influencer collaboration will inspire far more effective outcomes than the more a transactional approach alone. See working with influencers from a long term perspective, not just as Read More

To Hire a PR Firm or Not?

I am sure there are many reasons to hire an expensive PR firm on retainer for $5,000 or more every month. Personally, I have never found the need since I have become a one-man PR team.

These tried and true tactics help me get major publications, backlinks, and much Read More