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Is your business struggling to align “traditional” PR tactics like pitching reporters with digital PR best practices like engaging influencers and brand evangelists on social media? You’re not alone. Simply staying on top of digital marketing changes can be a huge challenge for SMBs, not to mention Read More
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Yes, a lot of people still listen to the radio – some estimates have as many as 93% of U.S. listening to the radio at least once a week. But what does "radio" mean? Are we talking AM or FM? What about Satellite Radio? And let's not forget the rise of internet radio through sources like Pandora, Spo Read More
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Technology is outpacing the language's ability to evolve. Case in point: these analogies that bear only the slightest resemblance to the gizmos that spawned them. Read More
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Public Relations (PR) and Content Marketing are two very related work but are entirely different from each other in terms of usage, cost, reach and success measurement. At the same time, PR and content marketing basically have the same end goal: relay brand’s message to the public. To fully underst Read More
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Congratulations! You made sure that reporters can reach you, you strategized reasons for them to want to talk with you, and now you have an interview lined up with a journalist from a relevant media outlet. Many companies never make it this far, so you’ve accomplished quite a bit. Now all you have Read More
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If somebody is looking from a business perspective, case studies from clients can prove to be extremely beneficial for the former. The problem, however, lies in the fact that clients find it hard to manage sufficient time in giving them out to those who want. Read More
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In recent years, there has been an increasing convergence of PR, Digital Marketing (especially content marketing) and SEO as companies shift towards inbound marketing. This has given birth to Digital (or online) PR, which, whilst still maintaining a brand’s public perception, has seen Public Relati Read More
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Reporters absolutely love real thought leaders: smart people who offer surprising and useful insights. But true leadership is quite hard to find. If you make it easy for the media to catch your execs being brilliant, your business may well benefit. Read More
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The most persuasive kind of publicity is media coverage. Free media is more valuable than almost any kind of marketing, except word of mouth, because it lets you tell the world the value of your offerings, and it comes with the validation of a third party (the publication). Nowhere is press coverag Read More
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For people who seek coaching as a support, there comes a time when they realize that they are in need of someone to help us get past their current position in life. View this presentation to know about core values and life coaching. Read More
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