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Whether you adopt a dog from a rescue centre or bring home an adorable bouncing puppy, you’re in for some tough challenges in training your new dog to become a loyal, obedient and valued member of the family. Strange as it may seem, running a successful PR campaign might not be so different from tr Read More
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Most people don’t know what to do when a PR crisis erupts after a bad tweet, but there are steps that you can take to help avert the situation and calm the storm before it escalates. Read More
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The PR Verdict: “B” (Good Show) for the US Government. Sending mixed signals is sometimes the only way to accomplish goals. Complicated, yes; confusing, no.
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The PR Verdict: “D” (PR Problematic) for Nokia and its poor judgment. See what can happen in the rush to market products?
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pitching a story to local media takes more skills than just simply emailing the newspaper editor a press release. In order to successfully pitch your story to local media you need to put the same energy and thought that you do into running your business into effectively gaining media coverage. Ther Read More
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The PR Verdict: “B” (Good Show) for Matt Bissonnette’s PR push that treads a fine line but so far hasn't overstepped boundaries.
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The PR Verdict: “F” (Full Fiasco) for Scientology’s crisis management of this latest hit to its reputation. If none of this story is true, throw cold water on the allegations with another set of facts.
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THE PRV REPORT CARD: This Week's Winners & Losers. Who did well, who could try harder and who got the PRV booby prize? Read More
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Have you recently moved to a new city? Or maybe you're thinking about it but are afraid to start over? Fear not, today's guest post from Laura Talley teaches you how to make new business contacts in the writing industry in a new city. Read More
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The PR Verdict: A (PR Perfect) for Prince Harry. He turned a potential scandal into a way to bring his generation closer to the crown. If Buckingham Palace is smart, they’ll continue to rap Harry’s knuckles—and keep him in front of his adoring public, continuing his mother’s legacy: He is the Peopl Read More
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