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Using social media networks like LinkedIn, Facebook and Twitter can complement an overall PR plan, but should not replace good public relations techniques.

While an integrated social media plan is an important element of today’s PR strategies, companies need to be careful not to rely entirely o Read More

My Norton Internet Security is expiring in 10 days. Today I decided to renew it for two more years, and was quite surprised that it is cheaper to open an all new subscription than to renew an existing one: $115 for renewal vs $95 for the same product (when it's a new subscription)

Why charge a l Read More

Advanced Management training: Causality

You will sometimes need to identify the causes of an event
That can be a complicated issue because most situations have multiple causes.

Causality is study of the logical relationships that exists between events, i.e. why something happens?
Today, I w Read More

This article continues my series about essential elements of LinkedIn and will outline seven essential LinkedIn Applications. Read More

This is one of those blogs where I get on my soap box and rant a little bit.  I got off the phone with a sales person--someone who came highly recommended by a Read More

Using LinkedIn resources is a great way of generating leads but even seasoned businessmen sometimes scratch their heads once they get to LinkedIn. It has been my desire to provide everyone with a step-by-step guide and I decided to suggest to my readers 12 lead generation secrets for working with L Read More

I was just eating my lunch and I thinking to myself how search engine optimisation is much like going to the gym and training. As an SEO Marketer you are basically a websites personal trainer and it is your responsibility to get a website in shape. The fitter the condition of the website the less w Read More

Tested Advertising Methods is the classic text by John Caples on how to write effective and scientifically tested copy. John Caples took the craft of copywriting one step further by testing what exactly worked, that is, what brought in the most sales for the client. What else is advertising copy fo Read More

Now that President Barack Obama’s economic stimulus package has been out for a while, including $50 billion aimed at alternative-energy initiatives, applying for grants has become the rage for high-tech startups. I applaud the initiative, and encourage startups in this direction, but there are cost Read More