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The question is whether claim over a particular color will somehow increase the likelihood of your mark’s acceptance onto a USPTO register or limit the possibilities of use. To answer this question for yourself, it is important to understand the context of the color option on a trademark applicatio Read More

A new career is often replacing the choice of retirement for many baby boomers, who have plenty of experience and resources to make entrepreneurship very successful. Read More

You don't have to be Don Draper to know that some things don't need to be updated -- they're classic and timeless. Read More

This article has 5 suggestions on speech issues to avoid. Tips such as using weak language and cussing (though that one is self-explanatory, as the author notes) Read More

Many regular readers may be a little surprised about this post.  I've been very vocal about sales being consultative, customer focused, and creating value for Read More

There is a huge opportunity with YouTube marketing. YouTube recently replaced Yahoo! as the number 2 search engine. YouTube is really a video search engine. It is not just and entertainment site. Most marketers are not fully tapping into the great resource of free traffic.

Here is how you use the Read More

Rick Schaden, the colorful founder of the embattled Quiznos franchise operation in Denver, Co. is stepping down. Again. Schaden left the day-to-day operations of the franchise company for two years but returned to the top job in 2009 after another CEO left. So..what's the latest in this CEO soap-ope Read More

SEO basics that every business owner should be familiar with, regardless of if you already have a website, are in the planning stages to launch one, outsourcing it or creating one yourself. Read More

SmartBrief on Leadership finds 1/5 of companies don't celebrate workers. Yet our research shows these practices lead to higher revenues and revenue growth. Read More