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Quiznos business policies have been the target of angry (to put it mildly) franchisees for years, now. Being a franchise industry insider has it's perks when it comes to juicy stories like this, and I've known the real deal about.. Read More

It’s quite instructive to examine the nature of offerings from the hordes of sales consulting and training firms. The overwhelming majority of them are focused on developing sales skills. Clearly, what sales managers are demanding is precisely that Read More

If you do not live in Australia you may not have seen the news that a 16 year old girl named Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the whole journey Read More

Despite all the criticism that Mark Zuckerberg has taken for his actions in the past, there is one thing that nobody can contest: Zuckerberg is an extremely shrewd business person. He often thinks in terms of decades, not days, weeks, or months, and has built the only site that has ever had the cha .. Read More

The problem with project thinking is it leads you into the trap of continually needing new customers to have a healthy business. It can also mean that you get swamped with work for a time and then nothing, so you need to attract more customers. Sure there will be times when customers just want you do a one off project. However if you change the way you think about your services and how you offer them you could be surprised at the additional solutions you can actually offer your customers Read More

I am not convinced that all job seekers accept (or want to accept) this point. I hear resistance on a daily basis – “I’m not a salesperson, I’m ABC”,” If I wanted to be a salesperson, I’d be selling second hand cars”, or “I am no good at sales”. It is time job seekers accepted that WE ARE ALL SALESPEOPLE! Resisting can only lead to one outcome – negative job search Read More

Mobile technology has developed so rapidly and today it is no longer confined to homes and offices - behold - here comes the mobile age Read More

Changing your brand's name can be a great move or a disaster. In any case, it's a risky endeavor. I would like to share my recent experience from rebranding my blog  Ben-Lang.com to EpicLaunch.com, a mix of challenge, excitement and frustration Read More

Long ago it used to be fairly difficult to start your own business but with advancements in technology and better funding options that are easier to locate it is much simpler today to start your own business. In some cases you do not even have to leave the comfort of your own home to start or run your own business. Additionally, with the many free resources that you have access to with the internet it can cost much less for start up as well Read More