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Return on Investment (ROI) is the ubiquitous buzzword of 21st-century business. Yet in media and advertising, many firms are locked into a traditional understanding of ROI that treats it as an unexamined constant, or worse, as a necessary evil. Responding to ROI demands using the full gamut of modern technological and business tools is often not the firm's top priority, leaving these solutions to be applied piecemeal rather than in a comprehensive way Read More

Who knew that the movie Karate Kid would actually teach you on how you can run your own business? These basic lessons is very helpful especially in start up businesses Read More

Many small business owners are now using video to market their business to future customers and to show their expertise on a subject matter. Since video has become so popular, more hosting websites have been appearing and they could be better options for you than the first one that comes to mind, which of course is YouTube. Many of these other video hosting websites offer things that YouTube doesn’t that might persuade you to switch your hosting website. Here are few video hosting websites to consider as we compare YouTube, Blip.TV, and Vimeo Read More

Tips to Grow your Email Lists

Email lists are the collection of email addresses which are stored in a file. Email lists are an important tool for Email Marketing List. With this lists you can reach your specific targeted audience. There are two kinds of email lists 1. Business Email Lists 2. Consumer Email Lists. To choose the right lists it depends on what kind of audience you are targeting or what type of product or service you are marketing. So Email lists are essential for sales driven business.
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“When you’re the business owner, there’s no one behind you. You’re the back-stop.” (Warren Brown, Washington, D.C. Small Business Person of the Year 2006). But what happens when you need help? Back-stop or not, you can’t go it alone forever. Help is at hand, if you know where to find it. Read More

Your website is supposed to draw customers to your business. Poor design can do the opposite and drive them away. Read this post to discover six common mistakes to avoid Read More

Google can be an extremely useful tool in sales. Here is a quick and easy way to use Google to find prospects. Read More

Currently, PageRank is not used directly in the Google algorithm. This is to be expected since pure PageRank characterizes only the number and the quality of inbound links to a site, but it completely ignores the text of links and the information content of referring pages. These factors are important in page ranking and they are taken into account in later versions of the algorithm. It is thought that the current Google ranking algorithm ranks pages according to thematic PageRank. In other words, it emphasizes the importance of links from pages with content related by similar topics or themes. The exact details of this algorithm are known only to Google developers Read More

A project sponsor is a key person to ensuring success in any project. The sponsor needs to be the right fit and not just any appointee from the management team. Where should you look to get the right person and not a square peg in a round hole Read More