As a marketer it is important to be a lifetime learner and keep up with all of the latest trends in the industry. Fortunately, the internet is filled with a plethora of resources focused on every topic imaginable (SEO, PPC, Social Media, PR, etc). However, the availability of all this information presents a challenge as there is only so much time in the day to sort through it all. To help make things easier, below is a list of the top marketing blogs to add to your reading list. Read More
In order to assess whether you are receiving value for your advertising dollar from a catalogue you must always prepare a profit and loss statement for each catalogue to determine its viability. This article shows you how to do that Read More
I've been spending much of my time lately on brand management, and it reminds me of what I've always disliked about marketing. Don't get me wrong: brand management is important, and failing to manage a brand appropriately can spell disaster. But how do you go about managing your brand effectively Read More
As a manager, how do you communicate with your team? Do you have a systematized, reliable process for sharing both large and small segments of information with your employees? Or do you rely on the default communication structure in any organization Read More
A whitepaper discussing the three key publishing business models publishers are using to take advantage of mobile devices, notably the iPad (and also the iPhone) Read More
There is one thing that will guarantee that you increase your success on in booking a meeting from a sales mailer campaign. Find out about it here Read More
Things go wrong in every business. Having a communications strategy and action plan for when this happens will help you manage customer expectation and their experience Read More
Is the debate on sales being art or science limited by the fact that science has little similarity to sales. A better comparison would be music or another art form, where you can look at the classics vs. the modern, and the constant back and forth between the two Read More
Buying a franchise unit is probably easy if you have the capital, but running one is a different story. Learn more about franchise partnership Read More
This article shows you what your priorities should be if you want to succeed in web Internet marketing. Stick to these priorities and you will do well. Read More
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!