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Free is a great model; it scales very well for the end user. Problem is, a business built on free can have some real trouble making a profit, or in s Read More

Paying the right price for a great seat on that flight to Jamaica is an art form. So is negotiating placement and rate in media buying. This article compares these two purchases, and includes tips on using technology to get the best rate and placement for your "flight. Read More

This article shows entrepreneurs how to retain their audience once they grab one. Many marketing campaigns go viral, but most die out and are forgotten in a short amount of time. It's far more productive to build a small, but more loyal audience Read More

The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's featured white paper is from OCE on sustainability that uses several interesting "White Paper 2.0" techniques. Check it out! Read More

Want to better understand how your customers search and convert? Check out the new Search Funnels in Google AdWords Read More

Take a look at your business. Is your sales team caught up in the task side of the job versus the people side of the business? Are they so busy putting out fires they forget to fire up the customer to buy? Are your teams in meetings all day talking to each other instead of the most important person, the customer? Customers have lots of choices. Read More

This excellent article by Eric Reis (StartupsLessonsLearned) applies the 5 Whys, which states that posits that behind every supposedly technical problem is actually a human problem, to startups in an effort to improve procedures and processes Read More

Have you ever wondered about how to get an editorial in the newspaper for your business? Getting an editorial in your favor is quite tricky because rarely are they ever promotional. Here are some tips to help.. Read More

Maintaining self confident in difficult times is an important skill that all managers and leaders must have in order to be successful.

Lack of confidence will cost you dearly because it will prevent you from taking action.

Chris Farmer of Corporate Coach Group hopes this "How to gain confidence" is helpful.... Read More