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Have you struggled with mapping out your business's plan? Is it an item on your To Do List that you keep ignoring? Have you even considered writing a business plan? Tim Berry has created a series of 13 videos in his area of expertise, Business Planning. Read More

One of the best ways to not have to compete on price is to become a known and trusted brand. A brand that is recognized, is a brand that can be trusted, and your buyers will pay a premium for it. Read More

One of the key ingredients for a happy and successful life is to experience the state of “flow” as frequently as we can.

“Flow” is the mental state in which you become fully immersed in what you are doing with a feeling of energized focus and full involvement. Other terms used to describe this state include: “in the zone”, “in the groove”.

Here are some tips to help you achieve “flow” m Read More

I really enjoy Target. Target is a strong brand, and the shopping experience is as enjoyable as it is frequent for both me and my wife. But as a direct digital marketing professional I cannot help but notice room for improvement in Target's recent SMS-based mobile marketing campaign launch. I have now received my second SMS delivered incentive… and it is actually more generic than the first. Read More

What's the one thing people don't always tell you about marketing? Click now to find out. Hint: it's not about brand, or message, or big budgets. Read More

If you stop to think about it, having a blog is kind of like being married.  If you're not married (disclosure: I'm not), you can ask your married friends or just read this great article :-) Read More

Nowfly proves that online PR doesn't have to be boring. Are your press releases telling stories or are they putting people to sleep? Read More

We like to think of ourselves as in charge of our own destinies.  The American Dream is all about being able to achieve what you are capable of -- regardless Read More

I personally get frustrated when I end up at website that promises to help me shop for and compare service providers but then just collects my information and sells it. So-called Lead-Gen websites are usually a total waste of time and a violation of my privacy.

Here's a funny video of one of my coworkers trying to use a leadgen website to find a credit card processor. Not the best experience. Read More