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Anchoring has a large effect on how we perceive value. SEOmoz and 37Signals use it to their benefit. Could you? Read More

I’ve always assumed that Google Maps (and other local search directories) would build up the free local directory, drive other for pay players out, get us hooked on their service, and then start charging to be listed in the prime spot. In this case the prime spot for local search is the Google Seven box shown below for a search for “Attorney Houston, Tx” Read More

If not for Twitter, I would have never met people that share the same interest as much I do; social media marketing. One particular person that stood out in my Twitter following list would be Tim Ho; a regional digital strategist based in Hong Kong for Ogilvy 360 Digital Influence Asia Pacific; he blogs at Tim-Ho.com. After a few conversations with him over Twitter, I knew immediately that he’s s Read More

As a customer and client of many types of businesses and services I would like to start seeing a new type of marketing strategy: personal engagement. It will create customers for life. Read More

Starting a business can often be a difficult proposition, particularly if you don’t have the start-up capital needed to fund it. There’s nothing worse than wasted potential. Read More

Wait a minute… didn’t we just figure out what Web 2.0 was? Yes. In fact some are still trying to figure that out and aren’t nearly ready to begin thinking about Web 3.0. For those on the cutting edge though, you’ve been dreaming of Web 3.0 for quite some time already. Read More

Many successful startups have two cofounders. One is a builder, and the other is a salesman. What you really need is a marketer, not a salesman. Read More

In a recent study carried out by Email Stat Center; an authority on email marketing metrics, they found out that the promise of social media marketing riches proves to be too much of a temptation for email marketers to avoid. Hence, the reason they want to be part of the action.
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Is viral marketing the ultimate solution to generating revenue online or as useful as the swine flu? Before you devote time, money and resources there are three questions you should answer. Take three minutes to decide if viral marketing works for you and your company. Read More