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Writing a business plan helps social entrepreneurs define their mission and how they'll achieve it even when the needs of people, planet and profit are in conflict.
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A fresh study conducted by the Nielsen Company showed that Facebook is currently the biggest time waster on the Internet. According to the data gathered, users around the United States spent a whopping 7 hours on average using Facebook per month; this is a growth of about 10%. Additionally, the number of those actively using the web grew 3.8% to slightly more than 203 million users. Read More

When discussing online marketing for your small business a very basic component many people forget to include, perhaps because it's so often discussed in social media or other circles and so obvious, is creating a blog. In this great short comprehensive clip from GetConnected, Vancouver blogging pioneer Darren Barefoot gives one of the best and most comprehensive explanations about why your busin Read More

Even in the age of the Internet, there's no denying the power of direct marketing, says Lois K. Geller is president of Mason and Geller Direct Marketing whose clients include both industry giants and small entrepreneurial firms. In this CNN Money.com post she shares some of her top secrets to marketing direct and getting results that will put your small business on par with the top marketing firm Read More

With less of a budget than huge corporations, small business owners must get the best value they can for their advertising dollar says Darrell Zahorsky, About.com guide for Small Business Information. And as a result, Darrell has put together this great comprehensive list of tips culled from his experience working on the legendary advertising campaign that made NordicTrack a house hold name. Cons Read More

Ever noticed how often we're starting to forget about the basic purpose of a mobile phone - voice communication? We text, share, transfer data, browse the Internet etc - and all that because there's a constant lack of time and there're new options that smarty Smartphones are happy to serve with. Yet, how popular these options have become? ...http://ow.ly/18uYW Read More

Are your tax records starting to take over your home or office? How long are you required to keep them? This article lays out the facts and tell you what you can discard and when. Know the facts and save the agony! Read More

You’ve been hearing it for over a year now, there is a credit crisis. The news is full of stories of businesses unable to obtain credit, yet banks say that they are lending money. But to whom? The answer is to qualified borrowers. So what makes a borrower creditworthy? Lenders look at four primary items to evaluate creditworthiness which are commonly referred to as the ‘Four C’s’. The firs Read More

Though it’s the goal of every company to create a recognizable brand identity, it’s especially important for growing businesses because they must compete against competitors large and small, says brand management expert Sara LaForest, cofounder of Kubica LaForest Consulting. But a brand is much more than a name — it’s “a look and feel about the company and what it stands for,” LaForest points out Read More