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Even though the rough economy has hit the trade show business, many companies still rely on such gatherings to drum up business. For the Marion Group, the challenge is creating something unique in a decades-old industry. The small business creates trade show displays and, among other advertising offerings, brochures and newsletters. It also does digital marketing. Read More

How many times you got frustrated for not being able to implement an app or make it work correctly on your fan page? Enjoy, from now, the job of pimping your business page with Involver.. Read More

Accountancy firms that increase their marketing output will greatly improve their chances of surviving the recession, a commentator has said. Discussing marketing options, Mr Goldsmith promoted the use of direct mail as an effective and simple method of communication. Read More

Here’s a good story about an entrepreneur using small business online marketing ideas who found a great niche and is now utilizing the Internet to “grow her footprint” in business. Diana Vanover is a woman with big feet. She always found frustration when trying to locate comfortable and stylish shoes in her size because few retail stores actually carry them. So she set out to create change. Read More

Wake up, world, to today’s way of doing business. This is no time to hide behind a rock and think you have every good reason not to produce results in 2010. Guess again. All vital signs on globalization indicate that the best is yet to come. If you don't have a crystal ball, check out these ten predictions that will shape the future of global small business in 2010. Read More

According to Google’s Matt Cutts Page Speed may become a ranking factor in 2010. Now the time has come to think apart from on page & off page optimization. How to get a faster website? Lot of factors work behind this but most important one is to carefully choose your web hosting service provider. Your website speed performance is directly impacted with the quality of your host’s connectivity and Read More

How can you create a culture of appreciation for your small business. Check out how Datotel restructured their employee appreciation program in this article from Inc.com. Employee appreciation can be a powerful tool for your company culture. Consider how you can improve appreciation for your employees and create a better environment at your business. Read More

Nikki Pilkington, an online marketing expert, has posted these great tips on what to do for your Facebook fan page. The fan page can be a great online marketing tool used correctly but sometimes knowing what to post can be a challenge. This article can be very helpful when trying to decide how best to use the fan page to your business's advantage. Not every tip will be applicable to every fan pag Read More

Shake things up and grab attention with Buzz Marketing. In new marketing, whether it's word-of-mouth, buzz, viral or social media the rules are reversed. Your target customers don't join you - you join them. You do all the work to create the relationship and present the story. Here's how to get people talking about your brand and keep them talking. Read More