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The Golden Globes serves as a lesson for businesses to get motivated to shine. You too can create the allure of Hollywood, all it takes is the commitment to care, highlight, and walk with a bit of a swagger. Read More

A collection of must read books for every entrepreneur. Includes topics such as social media, innovative public relations, new marketing and business in general. Read More

The purpose of any business should be to profitably create experiences that are so compelling to their customers that loyalty is nearly assured. Read More

Creating a URL structure that describes the content can improve Google ranking of the website. This can be done by organizing the website by creating descriptive categories and filenames for the documents, helping in logical creation of simple and user friendly URLs. Read More

Is traditional marketing dead? Does Engagement Rule? The focus in 2010 is engagement and building a relationship with customers. It sounds simply but ends up being as clear as mud. Here's a simple, practical and do-able way to connect. Learn how to make people like you and your company! Read More

How to get you idea's across to lots of different people in your target audience by using SlideShare.

A great tool for sharing Power Point presentations, SlideShare will also allow you to target people by keywords and a description. Read More

If you look at the Lijit search widget on the right side of my blog you’ll see that the most popular topic readers search for is… Cold Calling Scripts. I find it interesting because using scripts is one of those “BIG Debate” topics that sales people and their manager often argue about.

In my very first management role I wanted everyone to, “say it just like I say it …word-for-word and you’ll Read More

Businesses always have problems needing to be addressed but often we confine them to the too hard basket, or turn a blind eye to them, in the vain hope that they will somehow just go away, or someone else will resolve them for us. This article explains why this occurs, and then outlines 6 steps to help break the cycle, and ultimately prevent those little problems growing into monsters. Read More

Podcasting is a means to publish audio and video content to the world via the Internet. Creating a podcast of your own is almost as easy as watching or listening to one.

Creating a podcast of your own is almost as easy as watching or listening to one. All you need is knowledge of tools, we have made it simpler for by creating a list here. Read More