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This post talks about why SaaS is getting popular and enlists six benefits of going the SaaS way (Software as a Service) Read More

The concept of Augmented Reality (AR) is the source of much speculation in regard to the use it may have for marketing and more specifically the exciting possibilities it has for mobile marketing. Initially, the term 'augmented reality' originated from an artwork by Jeffrey Shaw in which a golden calf appears as a virtual 3D sculpture on a portab Read More

In this video, learn tips for your business plan. They include not only the importance of assembling a description of the business you would like to start but also assembling the data that identifies the audience or customer base and the data supporting that your business will be a success. In fact, experts in this video by Bloomberg On Demand say Read More

A strong brand is your greatest asset during good times, bad times and changing times. A great brand can elevate your business above the competitive fray by making your name familiar to your market and by shouting out your values: integrity, character, quality, effectiveness, and reliability. It doesn't matter if you're a large corporation or a sm Read More

Both non profits and for-profits are looking for ways to rev up their revenue streams as the recession fades. Cause marketing is the tool that lets them both benefit ... by working together. Read More

Any organization may find itself in the media spotlight, for good reasons or bad. You can't hide but you can be prepared to meet the press whenever the opportunity arises. Read More

Has our comfort level with texting changed the way we read business information such as white papers? I think so. But as we grow increasingly comfortable with short messages our attention spans also grow shorter. This blog post will offer suggestions on how you can transform your white papers in a way that will appeal to this new and growing audie Read More

In recent years, the notion of a “green economy” has gathered steam. The conversation accelerated when the economy worsened and unemployment rose and suddenly, a green economy was seen by many as a pathway out of the current economic situation. Read More

As the Beatles once sang, there is today another revolution coming. This time, driven by hard economic times and job insecurities, many are looking to a home business revolution. Whether you intend for your business only to start at home in an office in the den or even at the kitchen table and then grow or whether you plan for it to stay there, wo Read More