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But I feel that there is a more realistic perspective that needs to be adopted in relation to social media and in particularly online communities. Although I appreciate that marketers must look at their work analytically, a better appreciation for how real people within online communities behave is required to make an authentic impression within o Read More
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To celebrate the launch of Bloggertone - he has very kindly offered the new TSE Autumn ebook completely FREE to Bloggertone readers. It's another absolutely brilliant sales ebook from Jonathan and the TSE team. Read More
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November is the beginning of dining table season. Dining table customers will be visiting furniture stores to select a new table and chairs. As families' plans solidify for Thanksgiving, Christmas, and New Years Day (and other holidays, too), some start dreaming if a Read More
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In today's challenging economic climate, e-commerce businesses are finding that online reputation is more critical than ever to attract and serve customers. When it comes to sharing information with smaller Web sites, consumer confidence is shaky. A recent Marketing Sherpa study found that fifty-three percent of consumers worry about sharing perso Read More
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A basic foundation to sales success is knowing and working on you key conversion rates. Once you have that working for you, you can then build on it and unleash the sales artist in you. Read More
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Let's say the you live in Des Moines and you sell widgets online; you work from home and drop-ship the widgets to customers all throughout the world. All transactions are done online and you fill all your orders in your cut-off sweats and fuzzy slippers. You've been thinking about expanding, looking to attract more widget consumers and markets. Read More
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In 2009 we saw exponential growth of social media. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive. What are the near-term trends we could see as soon as next year? In no particular order: Read More
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From creative director to training guru to crisis counselor, small business owners wear many hats. For some owners, these hats include helmets, berets, and dress and fatigue caps. As members or supporters of the military, these entrepreneurs know what it takes to lead a successful operation, fight for a cause and achieve their mission. Learn how t Read More
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While many business owners are blaming the recession for their financial problems, Orrel is actually crediting the slowdown (and being laid off) for her success--and she's not alone. Despite the downturn, startups are popping up around the country, as recently laid-off workers turn from seeking employment to launching their own businesses. Read More
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Starting an unusual food business. Utilizing website for a genius business move Read More
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