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Avoiding trends is a great way to keep our closet free of outdated clothes. Avoiding trends on social media, though, is a huge mistake. Social media trends give us instant stats that we can use to for fine-tuning, content ideas that will get noticed now, and even links and social recommendations th Read More

Your business may not be able to afford large ad agencies, and since your marketing budgets are usually small, small ad agencies may not want your business. As a result, you may find it tough to establish your brand. But it doesn’t have to be that way. Read More

For surviving and thriving in the current economic environment, you must find new and creative ways to save costs. If you are a small business owner, look for ways to reduce costs and improve overall efficiency. Here are 10 cost-saving tips for small businesses: Read More

Promotions can also be effective calls to action, pushing up sales in the short-term. Cost-effective promotional campaigns can be life-savers for small businesses with limited budgets. Here are five ways small businesses can save on promotional costs. Read More

If you and/or your employees spend a significant amount of time sitting at your desks working on computers, you may be shortening your lives. Simple workspace changes can lead to healthier employees, and healthier employees mean a healthier business. Read More

Looking for a way to differentiate your brand? Here are 5 indispensable marketing lessons from a TV manicurist. (You can learn a lot from retro-commercials). Read More

The home party plan business is a great business. It provides schedule flexibility, the chance to be your own boss and the opportunity to make good money. However, it is a business that requires you to be constantly moving forward to achieve success. Read More

While not a big sports fan, I watch a good bit of sports with my Dad and have watched the final day of the Masters with him over the past few years. I tend to find golf rather slow-paced, but the last day of a tournament is often riveting. This was certainly the case with last night’s epic playoff Read More

What's the real reason that you're not buying a franchise? Are you fearful about losing your money? Learn how to remove that fear by following some basic tips. Read More