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Brands are built on cultural DNA and therefore, must evolve with the times and shifting consumer desires. To successfully navigate such turbulent waters, we recommend for marketers to steward brands through a “trend process”, recognizing that the brand essence resides in quintessential equities – v Read More
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Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community” or comments at all. There must be some good business reason they do it, right?
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You received an invitation to a holiday party, hosted by a prospective client. It is that time of the year, time to eat drink and be merry, wrong. This is the time to party with a purpose, you can take advantage of the opportunity to have some fun and make that all important connection. Read More
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Time is a funny thing – it’s the scarcest resource we are allowed to use. There are countless books, software programs and systems that aim to help us manage and control it, but for the small business there is a complex set of variables that come in to play. Read More
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We asked our small business honorees about their top wishes for their business. See their answers in tag cloud form. Read More
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Having analyzed the top retail brands (with online storefronts) who are actively engaging their customers via such social media channels as Facebook and Twitter, I have come up with my list of the top 10 for the year 2010.

There's a lot we can learn just by observing them. Read More
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E-Junkie is a whole lot of different when it comes to that. E-Junkie makes it easier for you to set-up everything from start to finish, and you can immediately set-up shop. The user interface so simple and easy to use that you will find it enjoyable to do everything and the service has a slew of fe Read More
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By Rieva Lesonsky Are you looking to grow your business, but don’t necessarily want to open a chain of independent locations? One way to expand without the hands-on effort of additional sites is by franchising your business. Read More
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In case you missed my last Friday's blog audit of CleverMarketer.com, what I do in this series is find a blog that I feel like tearing apart, looking at all nooks and crannies, and making suggestions on how to make it better. Read More
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This post has links to some great videos from the 2010 GrowSmartBiz Conference that took place in early November in DC. The videos are from a host of small business experts. Read More
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