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Social Media ROI is a topic I find I’m discussing more and more these days...

But unless I’m talking to an online business, my perspective is always the same: “It doesn’t matter!"

Here’s why… Read More

TweetDeck and HootSuite, two excellent Twitter Tools, allow small business owners to schedule their tweets, which makes using Twitter for business more effective. Read More

Want to read some of the best small business articles from the past week? Check out my small business article round up for the week ending October 29th. Read More

I recently came back from a vacation in the Sierras that left me more in need of a vacation than when I left. As one Twitter pal said, I needed a “vacation from my vacation” at that point. That got me thinking about how we use social media in a similar way. At first, just surfing around, then huff Read More

I choose a foodie name as you guess because I love sweet foods this is the main reason. At the same time I train to burn the calories involved in the process. Recently I’m shifting my blog gradually to be more a “blogging & social media” blog with a mix of food themes. My tech-side is appearing and Read More

Every Monday I will post a new Question of the Week. This is a great opportunity for you to bring your expertise to the table. This week's question - Women Entrepreneurs, why do you do what you do? What is your motivation to sacrifice willingly, invest completely and risk everything? Read More

What does it take for clients to continue to choose your product or service over your competitors? Many small business owners seem to think it boils down your client service philosophy. Even if your product or service is needed, there is no guarantee your client will return to use it again.

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Facebook is my Rolodex: how one savvy professional uses social media platforms to create, deepen and enrich her relationships with media contacts such as reporters, editors and industry analysts. Read More

These queries limit the job seeker's ability to exaggerate or lie -- while cluing you in to the person's character. Read More