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On June 11th, the 2010 FIFA World Cup Soccer Tournament will kick-off in South Africa and captivate a world audience for 31 days. In honor of the event, Nike created a commercial directed by Alejandro González Iñárritu (who is best known for directing “Babel” and “21 Grams”). The commercial which clocks in at over three minutes and features a “whose who” of international soccer stars (Cristiano Ronaldo, Wayne Rooney, Didier Drogba, Franck Ribery, Fabio Cannavaro, Cesc Fabregas, Andres Iniesta, Landon Donovan, Tim Howard, Thiago Silva, Ronaldinho and Theo Walcott) and guest appearances by tennis sensation, Roger Federer, basketball superstar, Kobe Bryant and even Homer Simpson Read More

On May 25th, I participated in the Social Media Plus Summit at the Pennsylvania Convention Center in Philadelphia. The event included a series of lectures geared towards different business audiences (i.e. Sales, Marketing, Executive, Human Resources, etc) and exhibitors showcasing their products/services. A scan of the crowd showed a diverse audience made up of several hundred individuals hoping to learn more about social media. Below is a summary of the sessions that I attended and the lessons learned Read More

"What they do is hire you, they train you like a few weeks -- 35, 40 hours of training and give you six hours of productive work and lay you off." a former Census named "Maria" tells FOX News. "Maria" further explains they rehire you so it counts as a new job. Read More

This article looks at why it is important to build a relationship with your opt in email list subscribers. Read More

Is your teenager too young to get a job at Burger King but wants to earn some money? Does your older teen yearn for a business of his or her own? Here are six great entrepreneurial enterprises to help teens beat summer boredom while earning some money Read More

The online business world can be a complicated, especially when it comes to learning about internet marketing Read More

If I were to devote an entire article today to misconceptions in the marketplace about mobile marketing, this would be a 10,000 word post that approximately zero people would read. Honestly, I would not blame them. I probably wouldn't read it either. But there is one misconception in particular that I'd like to address because it has been perpetuated by influential folks in a number of marketing circles, especially retail Read More

What is it that your customers value? Is it a live person answering their call? Being able to get information from your web site or in email? Find out why focusing on your customer's preferences is the surest path to a thriving business Read More

Watching the changes in their own neighborhoods, as stores close and foreclosure signs keep popping up on their streets, has made even the most carefree consumers more conscious of their spending habits. Recent research suggests that this new frugal mindset is likely to stick around, even after economic pressures ease Read More