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I read a blog post yesterday declaring the death of direct mail and found my inspiration to write this blog post. I am a firm believer in a multi-channel marketing approach; although direct mail is my business, I also market via my blog, my e-newsletter, Twitter, LinkedIn and old-school face-to-face networking. To demonstrate that direct mail is not in fact dead, I received permission from 2 cl Read More

Last week my friend and colleague Monica O'Brien published her first book, Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It, a thorough guide to social media marketing for small businesses, entrepreneurs, and PR and marketing folks. Read More

How to use data to help your clients make better decisions and let them purchase more from you and your company. Read More

Market research is key to ensuring your business stays up to date. Competitor analysis along with an understanding of consumer trends is vital to ensuring your continued business success. Ask Dr Evil what it's like to be out of touch! Read More

Despite the tough economic times, conventional wisdom in the small-business marketplace holds that there is always a market for good businesses. One such business is this niche manufacturer of specialty lighting and related products that has continued to post profits right through the recession. Read More

Start-up lessons from Google Buzz. When it was first launched, business pundits crowed about the brilliance of Google Buzz. Jason Calacanis called it "brilliant. Like ground-breaking, game-changing brilliant," declaring that Facebook had "lost half its value." The one problem: While Buzz made a lot of sense as a business move--a way to compete with startups like Twitter and Tumblr--it didn't make Read More

You don’t have to spend a fortune on your brochure marketing campaign in order for it to be a huge success. Creating marketing brochures on your own is a great way to save on your promotions. We know you need a little help on that, so we’ve listed down practical tips for creating your marketing materials. Read More

I am giving up “giving up” for Lent …. Givng Up is the easy option. Advice to practice persistence and help reject rejection. Read More

There are many obstacles that prevent us from progressing in business and some are fairly obvious: Time, Money, Support, Energy... Read More