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It is quite evident that when behavior is used to determine content, marketers and advertisers win. As the first bits of behavioral targeting’s statistical value begin to emerge, marketers must see the incredible opportunity that exists for behavior-based content targeting beyond the confines of ad networks. Whether marketers are working to preserve a customer’s product loyalties with targeted co Read More

TweetDeck is a great tool for small business owners who use Twitter to communicate with customers and prospects. TweetDeck saves time when managing Twitter for business. Read More

For many 21st Century companies physical assets no longer hold the greatest Loss Value. This is especially true for Technology Companies, many of whom derive their entire Organizational worth from the data, information and intellectual property they control. Read More

Do you find your business has double listings in Google Maps? This is not a good thing. Learn how to merge your listings properly to get maximum results. Read More

A visual architecture for a social media marketing portfolio. This one in particular refers to financial advisors but this same social media layout could be utilized by any professional. Simple, but consistent, effective, and connected. All social media is driven by your centralized blog site, the hub of your social media presence. Read More

Interview with personal branding guru Dan Schawbel founder of Personal Branding Blog, Personal Branding Magazine and author of Me 2.0 tells the story of his success and advice for entrepreneurs. Read More

Cybercrime is a form of crime where the Internet or computers are used as a medium to commit the crime. Fast forward to this time, the issues surrounding this heinous type of crime have become so much more multifarious; encompassing hacking, copyright infringement, child pornography and identity theft.
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Effective strategy, be it marketing related or otherwise, is what really sets one company apart from another. I’m not really saying that every successful company plans and implements better strategy, in some cases strategy just happens because a market and a product find each other and grow organically.

spiral strategyHowever, small businesses that understand the power of an overarching market Read More

Employers will be pleased that a ruling from the Employment Appeals Tribunal (EAT) has stated that employees must comply with their employers annual holiday policy. If they don't then they risk losing their holiday entitlement. Read More