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Advertising exists to help merchants sell products and services to people who need those same products and services. Bringing the merchant together with the consumer is the objective. In the online sector how those two are brought together requires a combination of money, targeting, and compelling or persuasive ad copy. How are those elements joined? How do businesses make sure that ads for their Read More
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Networking is one of those things that doesn’t come easy or natural to everyone. Who do you talk to? What do I say? How do I approach people? How long should it take? These are a few of many questions I hear about networking. Read More
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Networking can be an extremely effective, low-cost marketing strategy – when done correctly. Unfortunately, many people lose out simply because they don’t quite know the game. For networking success, always follow these simple and steadfast rules of play... Read More
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The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's featured white paper is a great example of how to use business Read More
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As a small business owner, I prefer simple tools. I like having one tool that I can push to the limits over a slew of them that I have to manage. It makes my Read More
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The Congressional Oversight Committee Panel Report suggests that a wave of commercial real estate loan failures could threaten America‘s already-weakened Read More
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With the growth of the social web it has become extremely important for companies to capture the real time stream of data being presented throughout the social networks and search engines. Learning the correct strategy for Monitoring this data has become vital to companies success. Read More
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This simple, FREE on-line application will help you manage your staff in a more effective and rational way. We developed for our own usage and made freely available on the Net. Practical goal-management guide is included. Read More
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Sometimes seo terminology can be very puzzling for website owners, who perhaps have an unclear idea about the meaning of the term, but don’t understand the complete process involved. In this post I had tried to provide better understanding of SEO terms for you. Following is the list of seo terms and definitions. Read More
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Sometimes bad publicity can be your worst nightmare, but if you respond to it correctly it can be your best friend. In business and in life things are going to happen, that part of the equation is beyond your control. —-Employees will be rude, products will malfunction and customers will get angry—- What do you do when these inevitables smack you in the face? How you answer that question could ma Read More
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