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Most sales people hate prospecting, but for all the wrong reasons. It is not the rejection as much as the lack of preparedness. Here we look at three key elements to succeed in prospecting. Read More

The openness to ideas, especially ideas that you disagree with and that make you uncomfortable, is one of the foundations of mastery. Judge these different perspectives on their effectiveness in a single situation, knowing that there is no right and wrong. Read More

The success of a promotional brochure lies in its design. It should be able to act as a magnet, attracting people to participate in your event. Designing your brochures is possible with easy-to-follow tutorials and design software programs available. Before you start working on your event brochure design project, read these following tips to make sure you are on the right track. Read More

Marketing campaigns do not have to be expensive in order to make them work for your business. You can always rely on postcards to communicate your message in the most cost-effective way possible. Launch efficient postcard marketing campaigns without spending a lot on promotions with these helpful tips: Read More

Most of not so advanced entrepreneurs think that they could be project managers and entrepreneurs in the same time... Read More

Lots of business owners and CEOs alike got caught on the hop by this recession. Failure to anticipate the downturn led to businesses revenue and profits suffering. This of course meant that staff, customers and shareholders suffered too. Needless to say, there is every likelihood that those same business owners and CEOs will again be caught on the hop by the upturn when it comes. Read More

Many people ask the question, "Why do I need a business plan?" They may ask this because they are far more interested in what they want to sell or provide than they are with those "analytical details". Read More

Is the prime objective of your business the achievement of a specific minimum level of profit each year? If not, and you are a pre-Baby Boomer business owner and you want to avoid future unpleasant financial surprises, especially when the time comes to retire from your business, then this article is written specifically for you. Business owning Baby Boomers without superannuation might also benef Read More

To be honest, it’s not easy to make money on Twitter; given that it’s an information water-cooler of the world rather than a platform where content is produced. But that didn’t stop Dell from making $3 million off Twitter. So Twitter just isn’t about buzz. Read More