A WebmasterWorld thread discusses a very interesting SEO issue: is it possible to rank high for a competitor's brand name without mentioning it on the site itself (by mere external anchor text)? The question can be generally paraphrased as follows: can off-site SEO (backlinks) be stronger than off-site SEO plus on-site SEO combined?
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Outrank Your Competitor For Their Brand Name
Posted by himangim under MarketingFrom http://www.searchenginejournal.com 5776 days ago
Increase the Effectiveness of Your Next Guest Post with a Landing Page
Posted by rupalik under MarketingFrom http://www.problogger.net 5776 days ago
Are you using guest posting as a blog marketing strategy? Hook new readers in with a guest post landing page.
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Divide & Conquer - Build Vertical Specific Marketing Databases
Posted by mona19 under MarketingFrom http://blog.readycontacts.com 5776 days ago
Geoff Alexander of Geoff Alexander & Company did a really great post titled “Vertical Marketing: Discovering a new prospect world by reinventing your message” which is a brilliant strategy to focus your sales and marketing efforts on specific verticals that you have had success working with in the past and make the most of that experience.
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4 Tips for a Cash-Strapped Startup
Posted by ZaneSafrit under StartupsFrom http://zanesafrit.typepad.com 5776 days ago
4 things to do when your startup is cash-strapped. The list is from Gregg Fraley, author of Jack's Notebook.
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How to deal with negative people
Posted by Talkofthatown919 under Self-DevelopmentFrom http://www.ncwayoflife.com 5777 days ago
Dealing with negative thinking in business or your daily life can seem impossible to do. But i'll show you how
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Nikki Leigh Newsletter - January 11th
Posted by litekepr under MarketingFrom http://campaign.constantcontact.com 5777 days ago
The latest newsletter from Nikki Leigh, award winning author and publicist - I wanted to touch base about the free teleseminar report that is being offered by Kathleen Gage - this is an information packed report and it could help you understand more about how teleseminars work. If you don't think a teleseminar would work for you, let me know. The
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Why IT and marketing are diametrically opposed
Posted by chiefmartec under Online MarketingFrom http://www.chiefmartec.com 5777 days ago
The gap that is the marketing/IT divide is the result of structural differences in their organizational missions. Marketing technology sandboxes and a "chief marketing technologist" may be a solution.
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How to Use Trade Shows to Sell
Posted by suzyQ under MarketingFrom http://blogs.bnet.com 5778 days ago
Last November, Geoffrey James asked “Are Trade Show Leads Worth It?“ Almost two-thirds who responded to the poll said “NO”.
Does this mean that you shouldn't go to trade shows? Absolutely not! But it does mean that you shouldn't use them for lead generation.
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The Top Franchise Trends For 2009!
Posted by franpro under FranchisesFrom http://smallbiztrends.com 5778 days ago
The 2nd Annual Small Business Trends website, Franchise Trends article.
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Interview and Appraisal Humor
Posted by ianbrodie under Human ResourcesFrom http://www.kellogg.northwestern.edu 5778 days ago
Humorous stories from interviews, job applications and appraisals
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