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It hasn't been too early for any number of bloggers and analysts to proclaim 2009 the “year of social networks.” With more than 60 million Facebook accounts already tagged and more than 30 million business network entries on LinkedIn, it's hard to argue the momentum. But as 2008 draws to a close it might be more accurate to see 2009 not just as th Read More
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Direct marketing practices will soon become advertising's new religion—if you know who your best customers are, you can proactively reach prospects just like them through addressable media. Getting there will require collaboration between database marketers and brand advertisers. Read More
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I started making money with Google Adsense over four years ago and honestly, I have a pretty good grasp of the problems that you can run into. I want to outline some of the things that can get in your way, and then provide you with some of the solutions I've been able to come up with. Read More
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There are so many factors that go into a successful SEO effort that many people don't know where to begin. Yes, you need a search engine friendly Web site, pages filled with well-written copy, "authority" that comes from an aged domain, and plenty of high quality links. But none of this matters if you haven't spent enough time focused on which Read More
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Inspired by Matt McGee's Twitter list on The Local Search Industry I thought it would be great to start putting together a list of our own on the B2B Marketing & Lead Generation “Twitterati” (The word that I just came up with for the who is who on Twitter). Twitter has been a great source of communication, networking and also keeping up with the l Read More
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Social networks are as popular as ever -- but unfortunately the hits are not translating into ad revenue. Read More
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StartUp New Orleans, a peer-to-peer initiative designed to attract startups and entrepreneurs to New Orleans, has reached its goal of attracting five startups by the end of the year. Just six months old, StartUp reached its goal two months ahead of schedule. With five companies committed and many more interested, the effort has been successful i Read More
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The most important and all-powerful words that cause people to subscribe to your blog in large numbers are— the ones other people use when talking about you. Read More
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Now that you've completed the important task of figuring out who it is you want to reach with your blog, it's time to figure out how to stand apart from the competition and deliver unique value. What's the angle that will capture attention and attract regular readers who eventually become loyal customers or clients? Read More
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Last week Amber Nashlund wrote post about the hats a social media champion wears. Whether we're working inside a company or independently, anyone who offers new ways to do anything knows the challenge is not meant for the faint of heart. Knowing which of Amber's hats to wear and which skill to call on for each situation is part science and part ar Read More
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