Taking the plunge and starting your own business is one of the most exciting steps an entrepreneur can take. Millions of Americans make their livelihood being their own boss, which can be a very rewarding experience. However there are pitfalls you’ll want to avoid when going this business route. If Read More
If it's true that the way we spend our money says worlds about our true priorities, then certain marketing choices betray how we really feel about our current customers. What decisions does your business make about its priorities, and what does that say to your customers? Read More
You have finally opened your retail shop and it’s time for the grand unveiling. You want it to be an event that attracts customers, garners attention, kick-starts your profits and eventual success. To make your grand opening a grand affair, take your time to prepare for the best and take advantage Read More
I'm a big fan of business and life lessons that come from unexpected sources. Here, I use my experience as a teen in a competitive drum & bugle corps to draw out a simple lesson about commitment, entrepreneurial spirit, and the importance of doing "the work that makes the work possible". Read More
That's right; I don't care. If you buy a franchise, fine. If not, fine. It doesn't really matter to me, either way. You see, franchise ownership is not for everyone. Most people have no idea how to buy one, anyway. Read why. Read More
Done correctly, A/B testing has numerous benefits, including better results for your email campaigns and more effective communication with your customers. As our coverage on this topic continues, here are three more things to keep in mind, to keep you from getting testy about A/B testing. Read More
Digressions happen easily, particularly so in a meeting which is going well, because that’s when people are participating actively and contributing…The trick is how to handle the digression in a way that brings the group back to the agenda.

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Crowds gather for different reasons. Bad accidents. Public humiliation. Amazing spectacles. Runaway elephants. Weird clowns. Anything that fascinates people attracts them. Our social media definitely should not resemble a bad accident or be out of control like a runaway circus animal. It shouldn’t Read More
Summer is a great time for small-business owners to take some time and think about how to work smarter. This is when it’s easier than at any other time to be innovative. Here’s are some advantages to the season and how you can capitalize on them. Read More
The other day I clicked on 4 banner ads on my iPhone's RottenTomatoes app, 3 went to non-mobile websites and the 4th for Tide went to a French mobile website. I guess P&G thought everyone in Canada speaks French. Parlez vous Anglais? Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!