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Linguistic and cultural barriers present challenges to businesses entering global markets. In order to conserve resources, many small companies rely on automatic translation services. But this can lead to messages being lost in translation causing needless set backs, headaches, and lost business. Read More

Nowadays it is almost impossible to run a business without having a website. More and more companies are turning to website builders to create their professional showcases. Read More

No SEO campaign is complete without the creation of quality content and this has become even more important since Google’s latest algorithm update. Whilst most people now recognise the need for strong, informative copy to reach the desired first page of Google’s search rankings, not everyone is cle Read More

Pop-up shops are a new marketing phenomenon. They have begun to be used throughout Australia, Canada, the United Kingdom and the United States. Read More

Of all the available social networks, Facebook works best in sharing information about you and about your friends. While some sharing options work well and good for your interests, you might also want to change some settings which work against your interests. Read More

Welcome to the eigth post in the series “Write Killer Content“ for your blog. The best way to stay tuned to this series in a more systematic way is to take up the course (free!). The course also includes the free Read More

5 best professional behaviours customer requires from you. Your approach need to emphasise and convey your willingness to help and understand him. Be in the client shoes. Read More

Do you remember your first day of school? Fun, good times ahead. Now picture if you went to school and they told on the first day you all the things you would have to learn and do throughout your time at school. Pretty scary. This feeling can occur with marketing overwhelm.
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White hat SE0 is generally considered the right, honest way to gain rank in the search engines However, several techniques to gain rank in search engines are black hat ideas with the common misconception that the techniques are white hat and follow guidelines. Read More