HeatherStone commented on the following stories on BizSugar
Reduce Price Sensitivity And Make It Easy For Your Customers To Buy – Better at Marketing
"Julie, I especially like the Gene Simmons quote...and I agree. As probably countless people have pointed out, competing on the basis of price is often not the best way to build a business. But, of course, the price issue must be dealt with. So thanks for the overview."Information on Meeting Sizes - An Interview with Michael Dalton Johnson
"Great interview, Chris, and I agree. Especially that short meetings with fewer people are often more productive. I'd also say that it helps to have a short, simple agenda when possible. Too many issues will delete the focus and decrease productivity."Hire Promotional Staff to Help Market Your Small Business Effectively
"Hi Ashley, There are many functions in a business that can be outsourced and some would argue marketing or promotion is one example of this. Are we looking at contracting with an outside agency or hiring a promotional person as a part-time or full-time employee?"The 5 Best Things About Franchise Ownership
"Hi Warren, As Franchise King Joel Libava often points out, franchise ownership is a very different kind of business ownership than operating a business you've started yourself. The question often is whether franchising is a good fit for the individual. I think even these items are a good gauge of whether you see yourself as a franchise owner. "3 Powerful Content Marketing Lessons from Louis C.K.
"Hi Kasey, I agree. This is a post on a topic that needs to be better understood by all entrepreneurs. Your content, expertise, and brand are what create the real value in your business. Too many entrepreneurs worry they lack the capital or assets to start their business. But many businesses without much in either of these departments have been successful anyway simply by focusing on the brand they create, and content is a huge part of that."Subscribe
The Television Show That Could Change the World
"Hi Shola, Great idea television show or not. Why not spend some time in the trenches learning not only how policies and decisions are being implemented but also possibly discovering what resources might exist for you to leverage that you might not have noticed from your office or on your spread sheets. If you've worked your way up from the bottom, you may discover things have changed down there since you left. See for yourself and you may be surprised at the ideas you come away with."