HeatherStone commented on the following stories on BizSugar
Get New Customers By Doing The Opposite | M4B Marketing
"Hi Susan, If you are at all familiar with the 90's sitcom Seinfeld, you may recall the story arc in which the character of George Costanza began acting the opposite of the way he had acted all his life. He had always been afraid to approach attractive women for fear of being rejected and had always said what he believed others wanted to hear rather than what he truly thought. As soon as he began to act opposite to the way he had acted all his life, his endless string of failures became an endless string of successes."In Order to Have it All You Have to Give Your All
"Brook, All really inspiring stuff and I'd like to be the first to welcome you to the BizSugar community. It's very easy, too easy as it turns out, to get in a rut in your business. Maybe you went out and got those first couple of clients with a lot of urgency to launch your business and then things ended up on cruise control. My experience is that the biggest culprit is that, once those first few clients come on board, we end up working in our businesses rather than working on our businesses. Handling those clients day to day instead of out there looking for ways to expand what we're doing turns into something too much like a nine-to-five job. Trouble is, if you're not growing your business, often inertia will drag you in the opposite direction. I look forward to reading a lot more of your posts and hope you'll stay an active member of our community."Breaking Point: Are The Little Things You Do Killing Your Small Business?
"Elaine, I think it's often the little nickle and dime things that really bug people. What's ironic is that it often seems companies are under the misconception that customers will be less upset by little fees here and there because they make the total cost look smaller. The truth is, many customers are happy for a simple stress free approach to pricing that doesn't leave them scratching their heads about what something really costs. If you feel you need to hide the real price of your services from your customers, maybe it's time to rethink the value you are offering."The 7 key components of a perfect elevator pitch
"Hi Noah, I have to admit I get downright wonky about things like the elevator pitch, which seems like an art form of its own much like a haiku. The businesses I've been involved with up until now have primarily been bootstrapped meaning the business plan is really more for internal use, but I'm fascinated by the idea of polishing my pitch for that inevitable moment when it may be time to take things to the next level. Hold that elevator, please!"Simplify Your Website Content, Grow Your Business | M4B Marketing
"Susan, People make online content too complicated. Sharing your knowledge with people via your content should be as easy as talking to them on the phone or in a meeting. Think about this when you create a blog post and you won't go wrong. "Subscribe
Small Towns Are Furtile Ground for Small Business Growth
"Small towns and medium sized cities are definitely diamonds in the ruff. Opportunities abound and often costs are considerably lower for a really great lifestyle. In fact, I've often been of the opinion that small towns or medium sized cities make great incubators for startups assuming there is sufficient talent available. "