HeatherStone commented on the following stories on BizSugar
Taking Care of Business
"Planning for succession is probably something most business owners don't want to think about, but having built a successful business, it's nice to know that business will live on (assuming, of course, there is someone who wants to carry on the tradition.) Planning for the business's survival once you're out of the picture, is one easy way to assure this."Don't Let Stress Take the Fun Out of Business Ownership
"Life is too short to spend stressed out. If your business is your passion you don't want unwanted stress turning it into the thing you dread most in life. I think organization is a great step in the right direction. Sure there will always be fires to put out, but taking care of the things you know about in a timely manner will give you more flexibility to handle unexpected problems when they arise."The Power of Negative (Keyword) Thinking
"Great overview. I don't think many people consider negative keywords when they do marketing...even if they're vaguely aware of them. They should! This presentation is a really great start. I'm wondering if negative keywords are as much of an issue with Web content as with keyworded ads. "Online Market Research Made Easy With Google Consumer Surveys
"Gary, Marketing research can be really challenging for small companies just starting out with limited resources, but some of the tools made available at very low cost or free in recent years has really been changing this. Thanks for sharing at least one of these with the BizSugar community. Very cool! "Can Your Customers’ Moods Affect Your Sales? | M4B Marketing
"Hi Susan, It can take some time to get to know your customers on this level, especially if you've got a lot of them, but I think it can be incredibly useful. Over time being able to anticipate customer behavior can help you avoid missteps that could potentially cost you time and money. Of course, it may take some trial and error to gain this kind of insight. Consider it an investment in improving your customer service. "Subscribe
Instagram for Business, How to Use It
"Instagram is a more powerful social marketing tool than some business owners and marketers yet realize. But the writing is on the wall and those who don't realize its importance will soon be left behind. Thanks for sharing this post with the BizSugar community."