HeatherStone commented on the following stories on BizSugar
One Small Feature One Huge Marketing Difference | M4B Marketing
"Hi Susan, Yep, trying to be everything to everyone is dangerous, and when you think about big brands, it's something many of them don't even attempt. Why should you? Keep it simple and clearly distinguish yourself. You won't get every customer, but you'll soon develop a following. And those customers will be so much easier to serve since they've chosen you for what you do best!"Dearth in Comments? Reason and Solution
"If bloggers aren't receiving enough comments, they should first ask themselves whether they've created a community. Do they have regularly returning readers? Do they have readers who spend a significant amount of time on their site or readers who leave almost as soon as they've arrived? Learning how to build that community of dedicated readers who will continue to visit your site again and again, is the key to a successful blog. Commenting is only one by-product."7 Qualities of a Good Small Business Manager
"Harry, I think it's very easy to over think the skill set necessary for a manager. Basically, this person has the ability and understanding to run a business steadily and consistently in accordance with the owner or founder's vision. Certainly this person must be equal to the challenges they will face and should certainly have managed people before. But I think some simple skills in organization and effective communication are a great start. "How to Make More Money with Affiliate Programs
"Great post, Holly! I think more online entrepreneurs need to look at affiliate programs as part of their business model. Thanks for sharing this look at this marketing option with the BizSugar community. Hope you'll keep us all apprised of your progress."Finding Content for Your Blog and Email Newsletter: 5 Places
"Hi Matt, There are many sources of content for your blogs and newsletters. Don't forget the BizSugar community, of course, and there are also sources for specialty interests, for example, Techmeme, which specializes in content at the intersection of business and tech. Of paramount importance is that you find sources of unique content that differ, at least somewhat, from your competitors. Find your own mix which almost automatically eliminates the option of relying on a single source. "Subscribe
Why Print Still Matters - 3 Reasons Why Successful Businesses STILL Rely On Print Materials - The Art Of Small Business
"You're right, Art. Print isn't dead, but its role has changed. It's important for entrepreneurs to use the right tool for the right job. Sometimes that tool will still be print, but maybe not always for the same jobs it once handled."