HeatherStone commented on the following stories on BizSugar
Why Your Business Is Competing With Apple
"Hi Gee. Just to clarify on my part as well, I understand and agree with your points. But also taking it a step further, I'm saying that while some global brands, Amazon for example, raise expectations for everyone, other brands, like Starbucks, might actually create niches for small independent coffee shops that are not large, slick chains and that offer a signature taste that is very different than Starbucks signature roast, or perhaps even features a completely different approach to coffee. In both cases, the standard established by global brands is important. In one case, it sets the standard by which all other brands will be measured. In the other, it uses that standard as a way to differentiate from larger competitors. Thanks again for sharing."5 Outstanding SEO Personalities in a Quick Interview
"The overall emphasis here that search engine optimization is about a creative human approach to content and communication rather than an attempt to merely optimize for an algorithm is definitely refreshing to see. It's certainly at the heart of what online business and indeed all business should really be about in the first place."Improve Your Adwords Performance With Social Ads
"Hi Tom, What I think is most interesting here is how Google has built a social component directly into its advertising product. For anyone using this advertising approach, it could be a real game changer. Thanks for sharing this with the BizSugar community."How to Reduce Sexism in the Copy You Publish
"Diana, This is definitely a topic copywriters should be discussing more often. The fight against gender bias is not just a matter of political correctness but of business necessity. More importantly though, it represents the realities of the world in which we live. Writers who fail to consider these issues in their copy not only run the risk of offending clients and potential customers but reflect a false image of the business world that grows more antiquated with each passing day. "Your Mindset Is A key To Marketing Success | M4B Marketing
"Amen, Susan. I think there are many preconceptions we have, particularly about our product's worth in the marketplace. But what we must remember is that sometimes it's the way we are seeing our products(not at all the way customers do), and thus how we are marketing them, that makes the real difference. "5 Reasons Your Sales are not Growing
"Harry, You wrote: "Pick the right target market, develop products they would die for and deliver them with excellent customer service. Viola!!" That's the key to growing your company's sales alright. It would be great if more entrepreneurs and small business owners thought of the situation so simply and eloquently. This is also a great way to identify a business opportunity, by the way. Thanks for sharing."Mobile SEO – Just How Different Is It?
"Hi Jacob, Some blog platforms, Blogger and WordPress for example, offer simple tools to create mobile sites. Presumably these meet many of Google's specs already (especially since Blogger is a Google company and WordPress has traditionally placed emphasis on a search-friendly design.) A bit of attention to any blog's stats will reveal that a larger and larger share of the audience comes from mobile devices, so making sites mobile friendly theoretically lets you keep an ever larger share."Automating Social Media: Does it Work or Do the Critics Have a Point?
"Daniel, I think the truth is there's a balance to be set. Perhaps what those opposing automation are really responding to is the idea that you can automate your social media maybe a week in advance and then not bother to even check in with your channel to respond to possible daily engagement. This approach would clearly be a mistake and would obviously send the message that your social channels are simply automated streams of content with no one "real" behind them for your audience to engage. On the other hand, automating some content to give you time and flexibility to respond to your audience appropriately will clearly improve your social media presence. This kind of automation improves your productivity and, by extension, the quality of your social media engagement. "Subscribe
Why Your Business Is Competing With Apple
"Hi Gee, I totally agree that global brands have set customer expectations worldwide and that sometimes small businesses are judged by these expectations too. But that's not necessarily a bad thing. After all, some global brands haven't necessarily created the best impression with customers or at the very least have created a niche for businesses offering a different kind of experience than what larger brands can provide."