HeatherStone commented on the following stories on BizSugar
How to Use Hootsuite's AutoSchedule Feature
"Jose, Thanks for the overview of the AutoSchedule. HootSuite has always been a hugely helpful tool to allow better control over social media. It's not perfect. Few tools are. But as technology like HootSuite gives small business users and other social media types greater and greater control over what they do, the possibilities for using social media creatively, consistently and productively increase."Is Groupon an awesome, or awful, idea for your small business?
"Hi Martina, I think this has been an ongoing debate in small business circles for some time. I guess the answer is that you should do some research and have your eyes wide open about what being involved with Groupon means. It's likely good for some businesses and bad for others so figure out which category you fit into before getting involved."4 Vital Lessons for Marketing Professionals Going Startup
"Hi Mike, I really think marketers are among the best people to be thinking about founding or leading start ups. After all, who has a better ability to tell the stories that make customers, investors, and partners buy in to a product or service no one's ever heard of before? I also think marketers have many of the inherent qualities, like effective communication and curiosity, necessary to create the next big thing. So marketers, let's get started! "The Top 3 Reasons Why You're Not Making Sales Online
"Hi Brad, No matter what techniques you choose, I think starting by trying to determine a target revenue from your efforts is a great idea. I'm betting there are many people who start with either an unreal expectation of huge earnings or have no expectations at all and it seems to me both approaches could eventually lead to frustration and eventually an unwillingness to put in the necessary time investment to bring about success."Bootstraptitude: Interview with Bijoy Goswami, The Bootstrapping Guy - Small Biz Elevator
"Hi Benjy, Very inspiring interview. Bootstrapping is not new but certainly something I think we’ll all be hearing much more about in the future. Thanks for sharing this post with the BizSugar community and congrats for making it to the front page of the site."Why Your Business Should Hire A Professional Copywriter
"Kelvin, It’s pretty interesting. When I started blogging it was tough to convince business owners of the value of hiring somebody, even part-time, to handle their blogging, Facebook, and Twitter. These tools are free, they’d explain. Why can’t we just do it ourselves? Six months later they had posted maybe one decent blog post and a short stream of social content. You can’t do it all!"Social Media in the Workplace Infographic
"Interesting infographic. I'd be curious to see how these stats compare with numbers here in the U.S. I'm still not convinced company policies have caught up with the realities of social media usage, however. In particular, the tendency to treat all channels whether LinkedIn or Facebook as if they are the same seems ponderous to say the least. Thanks for sharing this information with the BizSugar community."Subscribe
Social Media Ads – Experiment and Results
"Hey John Paul, Thanks for the peek into social media advertising. I know this continues to be of interest to many small business owners when marketing and perhaps for good reason"