HeatherStone commented on the following stories on BizSugar
Can Social Media Results be Measured?
"Hi Leah, Social media is certainly a heck of a lot easier to measure than some older kinds of marketing, legacy media advertising in newspapers, on the radio and on TV, for example. Still, there are some uncertainties. I think you mention some very helpful tips here. "Convey your business message in video
"Hi Julie, Video can be so effective in online marketing that it's really difficult to understand why more people don't use it. Creating video is becoming simpler and less expensive every day, so if you do online marketing for your business, it is really time to get involved. "10 Ways Your Small Business May Be Breaking Employment Laws
"Non-compete agreements seem to be all the rage but, in reality, seem kind of hard to enforce depending upon the situations. It's probably wise to assume that someone leaving your employee may wind up working for a competitor, but, if a non-compete agreement discourages them from doing this and is legal in your state, it probably isn't a bad idea to get employees to sign one."One Size Does Not Fit All
"Dave, I know there's a temptation to streamline the sales process naturally translating to a kind of one size fits all approach, but, especially in B2B sales relationships, this is probably a really bad idea. Every customer's needs are different. If you don't address those individual needs, someone else will, guaranteed!"3 Tips For Writing A Business Plan
"Tomas, you posted "Do not take a month or more to write your business plan. It should take a week or less." Amen! Business plans may be incredibly important tools, but, in the end, they are just that. If they delay or cause you to over think starting a business, they have ceased being a helpful tool and have become a hindrance."12 Things You Should Do After Writing A Blog Post
"Congratulations, Francisco, on being one of our "Rock Your Biz" blogging contest winners! I'd like to thank you personally for participating--you were one of our more prolific entrants--there was so much good content we all hardly new what to read first! Also, I really like the topic of this post. A lot of the time bloggers are so focused on the post itself that they don't consider what comes after and follow through that would make a good post a great one. I'm glad that our members, new and old, will see this and other posts from you and benefit. It makes us proud here at BizSugar to be able to offer that kind of value to our members. Again, Congrats on your excellent win! Heather Stone Chief Moderator BizSugar"Subscribe
Do You Need to Pay Quarterly Estimated Taxes?
"Miranda, Thanks for bringing up quarterly estimated taxes, just another nasty surprise new entrepreneurs and small business owners will be in for if they aren't already aware of the way the tax laws work. If there's one thing small business owners should consider investing in early, it is talking to a tax adviser. Unless you are already a whiz at tax law, a talk with a tax expert can save you serious time and money, time and money you should be spending on running your business not untangling the bureaucratic knots of the tax code."