HeatherStone commented on the following stories on BizSugar
40+ Tips on How to Become a Social Media Rock Star on Twitter, Facebook, and Google+
"Great post, Kristi. This is a great starting point for anyone who wants to understand how social media works or a primer for someone who's already started in social media but wants to gain some added insight into these techniques."Increase Sales By Keeping It Simple | M4B Marketing
"Hi Susan, All great suggestions for increasing sales to existing customers. An important caveat here is that you avoid trying to be all things to all people stretching your products or services in an effort to get more sales from existing customers and slowly get away from the things that make your business special. I recall an earlier post of yours about simplifying your services and I think it's important to strike a balance between these two ideas."Do You Have Enough Insurance to Cover Rebuilding Costs After a Disaster?
"It's important to consider the assets you really need to keep your business going in the event of a disaster. What is it you couldn't afford to loose? What loss would shut your business down? Insuring against that kind of loss should be your priority."Sales Process – Unleash your Honey Badger Mentality DIYMarketers -Marketing Advice for Small Business Owners
"Marius, What a creative post from fellow BizSugar member Ivana Taylor's blog. Thanks so much for sharing this. This is a creative way to view the marketing and sales process, especially for startups and small businesses, I believe. So go ahead and hunt like a maniac!"Why You Should Never Schedule A Tweet
"Hi David, Great post and thanks for sharing but I'm gonna have to go with Anna on this one. The problem here isn't scheduled posts, it's inattentiveness. A social media person inattentive enough not to go through scheduled tweets after a disaster like this has occurred would possibly also be inattentive enough to send an inappropriate post live because they weren't paying attention to what was going on in the Twitter stream or in their own organization. That's the real problem here. No, you shouldn't schedule all your tweets. You can't if you expect to interact with others. But having points you want covered prepared ahead of time isn't anymore fake than preparing key points for a speech or preparing an outline for discussion in a meeting. The question is whether you are attentively using the tools of social media to further your goals or simply using them to escape your responsibilities and avoid being engaged."WHO Dares To Take On Big Tobacco
"Denisse, Great share. Thanks. Of course, it might be wise to point out that a group like the WHO have a slight advantage in the sense that they may be more resistant to suits even from organizations as powerful and well-connected as the tobacco industry. A smaller organization might not have been able to accomplish the same. "Subscribe
Moving From The Teaching Pitch To A Collaborative Dialog
"Hi Dave, Listening to customers is undoubtedly the best way to grow your business. It's the best way to figure out what they need instead of just pushing a solution that may not fit their needs. That's what successful selling is really about."