Small business news; tips; networking | BizSugar | User | ShawnHessinger | Commented

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ShawnHessinger commented on the following stories on BizSugar

A letter to Santa Claus for Entrepreneurs And Grown-Ups Everywhere

"Some great lessons from Santa. It makes me think we were all right to believe."

Obtaining Good Public Relations For Philanthropy

"John, It seems to me that philanthropy is the right course for companies on so many levels. As is often the case, the right move has many positive results."

Ask yourself these questions before starting social media campaign

"All really good questions but ultimately social media campaigns aren't like traditional advertising. Experimentation isn't costly and often it isn't a bad idea to simply dip your toes in the water first to get a sense of what works and what does not."

Week-by-Week Management of Web 2.0

"This post is a great look at the long term cost of a social media campaign."

5 Tips For Better Trade Show Success

"I've got very limited experience with the trade show thing. I have to admit I've generally seen limited results however this may be more with expos and business fairs than trade shows. I would imagine not all are created equally."

10 Ways to Make Your Web Site Answer Customer Phone Calls

"All further examples of automation which can be helpful for small business. Great and helpful post. Thanks a lot."

Personal vs. Corporate Branding on the Social Web: Social Media Breakfast Presentation | Visible Logic

"Great perspective on a complicated issue. There can be as many answers to this question as there are businesses."

What free or cost effective Business tools did you use this year? | Marketing ideas

"I don't know where to start. My policy has always been to use free tools unless they simply can't do the job. Then, the idea is to get as much as possible for as little as possible. It's a matter of business efficiency."

5 Steps to Turn Around a Demoralized, Underperforming Group

"It seems to me that this situation can often boil down to lack of leadership translating to lack of purpose. The trouble is that a revolutionary new direction is often needed."

Failure to Adapt Kills Too Many Companies | Biz Money Matters |

"Tony, I think its important that this not be allowed to happen regardless of the circumstances. It may be natural to experience indecision but moving on and adapting are also basic human survival skills."

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