ShawnHessinger commented on the following stories on BizSugar
Indecision Kills Startups
"Indecision isn't the same as realizing that your business needs to change course, and it isn't the same as changing your mind because you realize you were wrong about an assumption. Indecision is a paralyzing uncertainty about how to proceed based on a fear that your decision process itself is flawed or on a deep insecurity about yourself, your project or both. It is absolutely a startup killer as well as a destroyer of almost any other kind of meaningful action."What Are You Cooking Up For Your Customers In 2010?
"Susan, A lot of things are in flux so I really think not innovating products is a mistake. At the same time, it's a mistake to innovate for no reason. Look at your product. Ask yourself how viable it remains. Or have you seen new needs that should be filled. "Social Media Forces Businesses To Go Two Way
"Susan, I think this is a very good perspective and an example of how some of what we are talking about isn't really all that new but becomes more apparent when seismic shifts occur, like the one in media that is impacting business and, it would seem, everything else in our society. It has ALWAYS been important to connect with customers, audience, others, your constituents. The trouble is that when people get used to a worn out paradigm, like the traditional big media marketing campaign for example, they forget to check whether it's working or not, allow customer behavior to go on autopilot and never really notice until someone else does something unexpected, eliminates the paradigm and with it their customers."Subscribe
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Turning Problems into Marketing Strategies - Duct Tape Marketing
"Specialty brewing companies are only one example of making a business's special qualities pay off. The fact is that any unique approach you have taken to build your business becomes your story. That story is your marketing campaign. There's no need to create a separate marketing campaign and slap it on your product. It already exists."