ShawnHessinger commented on the following stories on BizSugar
Advice on how to create a more effective small business logo
"Think number 8, "Identify with company attributes", may be the most important one here. Remember Seth Godin's Purple Cow and Guy Kawasaki's advice about mantras instead of mission statements. You can read more about Seth's ideas in his book Purple Cow and about Guy's in his book The Art of the Start."5 Tips for Getting More From Your Blog | Duct Tape Marketing
"Wouldn't argue with a single one of these, John, and I'm not just saying that because my business is blogging. I've gotten more out of my own blogs than most other social media and still tell clients they are among the most valuable promotional tools available to them. "Abundance in Business
"Abundance is definitely the goal in business results. But more particularly, you can't afford to throttle back when you're not sure what results you're likely to get. Think of it this way. The more you plant the more you get, but also the more prepared you are for unexpected set-backs. "What Motivates People to Buy?
"Thanks for the comment, Cindy. A similar story is the triumph for years of AM broadcasting over FM even though FM was clearly superior. Even when FM radio was introduced with clearly superior sound quality many refused to ditch their AM receivers for the new signal. FM took years to catch on even though theoretically people should have jumped at the new and better technology. "Subscribe
Guerrilla Billionaireâ„¢ : How to Buy a Business
"Wow! Great story about the fine line between small business and big business and about how some small businesses become big businesses (even conglomerates) in the end."