ShawnHessinger commented on the following stories on BizSugar
Why "Luck" is a Terrible Marketing Plan for Your Startup
"The trouble with this whole scenario is that knowing a market exists before building a product is kind of impossible. You can, of course, believe a market exists. But until you try your brilliant creation on customers you'll never really know. Few products have gone to market with the designers having absolutely no idea that their applications were at least popular. That's why marketing not the market must come first. Marketing done properly hand in hand with development will help discover the market and suit the product for what is needed or desired. "The Fog Factor
"You know, Rod, I think in the world of management particularly in smaller or startup businesses not only candor but also transparency of communication is a tremendous help replacing a more archaic chain of command. Private social online networks can offer an excellent way of disseminating information quickly to far flung staff and contractors. Avoiding the hording of information allows all parts of your company to benefit. If you can afford a private internal intranet system this is great too, however, realistically for small companies, unless sensitive trade or personnel information is being discussed, free online tools often work just as effectively."Are You a Small Business Marketing "Gunna"
"Here in the states, the slang is "shoulda-coulda-woulda" which doesn't refer to a person so much as to a scenario. It sounds like the same idea, however. On the other hand, another expression "biting off more than you can chew" refers to taking on too much and not being able to get it all done. Don't know if either of these expressions has meaning outside the U.S., however, it seems to me that it's important to prioritize what's important in your business so that you can get things done."What's the Purpose of Your Business Plan?
"Martin, I think the main point here is the different kinds of business plans depending upon your needs. For example, a business plan to secure investors vs. a business plan for an evolving company vs. an annual business plan for an operating company. It seems to me the same company might end up using all of these types of plans at different stages in their development."The Power of a Sincere Compliment
"The operative word here is "sincere". Customers can often tell the difference between sincere conversational compliments and an attempt to flatter in an effort to gain ground in a business relationship. The latter can have a very unfortunate effect on some potential customers. "Subscribe
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Why A Link from TechCrunch Will Not Make You Rich
"Great post, Rob. We might add that very few outlets are powerful enough to make or break your product overnight. Few versions of the so-called "Super Bowl ad" are available in today's media market. Ongoing marketing is the rule. And, yes, it had better be targeted. "