ShawnHessinger commented on the following stories on BizSugar
What's Your Signature Response to Problems?
"Yes, customer satisfaction is definitely important! Often people are reluctant to invite criticism fearing it makes them appear unprofessional or, worse yet, uncertain about their product or service. This is, of course, not the case. The only caveat here is to make sure you are listening to the right people. Don't waste time and resources adjusting your business model for a small group who will never be satisfied and has a history of this type of complaining, especially, as is often the case, if they prove to be people who do not and would not under any circumstances use your product or service. Listen politely and always consider criticism to see if it makes sense, but save the rapid response for your customers not the guy who likes to complain about everything but has no intention of using your product or service anyway. "Malcolm Gladwell and Five Smooth Stones
"Wow, TJ! Great and inspiring article as Malcolm's stuff often is. Thanks for recommending it and great analysis. Unfortunately, this is the opposite of what I recently experienced in a meeting on a startup where some planners decided what we needed was tons of money, planning and market research that would further delay entrance into a market with an entrenched competitor because it was believed the only way to compete with a well-financed and established rival is on their own terms, meaning being well-funded and well-staffed thus requiring even more cash flow even to survive. Fortunately, the core founders have decided on a grass roots approach with a good product and a small but dedicated team. We'll take our five smooth stones, thank you very much, and trust an unconventional approach when dealing with Goliath. "Bad Salad Leads to Happy Customers and What You Can Learn From This
"This all comes down to being honest with customers and clients. In the same category, I would probably add not telling a customer or client you can deliver something when you really can't. No one can be perfect. Customers expect you to be real with them. Tell them what you can do and what you cannot, and when you screw up, tell them that too and try to make it right."Subscribe
Enlisting a Global Work Force of Freelancers
"The key, I think, is outsourcing things that don't fall under the heading of your core competency. Our business started around the idea of providing services companies may not do well on their own because they have very little to do with their core business."