ShawnHessinger commented on the following stories on BizSugar
Should a CEO Use Social Media?
"It really depends on the company. I know I'm biased because of what I do as a blogger and social media professional, but I think in the end it has to do with whether social media, including blogging, is part of a company's core competency. Is it taking away from something else you should be doing? Social media is harder than it looks, keeping up a presence on multiple platforms. Even maintaining a good blog and tweaking it to be search engine optimized can be pretty time intensive no matter what the do-it-yourself gurus may say. Someone running a software company may be very comfortable blogging while someone running an engineering firm may not be...or vice versa. I never try to convince someone who desperately wants to blog that he/she should hire someone to do it instead. But I also don't bother trying to convince someone who feels its important but doesn't want to do it personally that he/she should."Tim Ferris explains how to get people to talk about you
"It is, of course, however, in the beginning of the video, Tim says when he heard the topic for the discussion in which he was scheduled to participate, he didn't know what it meant. A little further along, however, Tim talks about being "remarkable", a Seth Godin catch phrase that makes you think Tim knows much more about this subject than he lets on. So playing along with Tim's (probably) feigned ignorance on the subject, he's just talking about how to make people talk about you."Now I'm on Michael Jackson Overload; But One Last Thing...
"Skip, I'm with you. I think this is a story of hard work. And if this was later obscured by scandal and rumor, well, all great accomplishment has its price. I'd add to your list to work for yourself. By this I don't necessarily mean entrepreneurship but the idea of setting your own standard and sticking to it."Influential Marketing Blog: 10 Stunning (And Useful) Stats About Twitter
"Interesting results but perhaps not that surprising. I'm not surprised, for example, that Twitter and other community tools are resistant to traditional demographic analysis. To some degree, these accelerated facilitators of independent communication will, by their very nature, break down traditional demographic behaviors by connecting individuals in ways they might never have been linked in more traditional social and demographic groupings. We are boring down here to very basic behavior defying traditional demographic interaction and changing the ways people can and will interact."Why Do Customers Buy? (Part 2)
"I think the important thing to remember here is value. The value a customer puts in a product or service will determine his/her feelings about it. I can't feel good about something I don't value. Without the customer's belief in the value of a product or service, there is no starting point."Subscribe
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The Curse of Perfectionism | Coaching for Women in Business on SheTeam
"News flask right back at you. This is not just a problem for women in business (or in any other endeavor in life.) Perfection is a killer!"