ShawnHessinger commented on the following stories on BizSugar
Social Media Credibility
"An interesting take on a subject that seems at the heart of questions over the new media, credibility. Yet, arguably the general public has never at any point in history been in such an excellent position to debunk, or just to ignore, such information because there are so many sources from which to compare and decide individually on the credibility of a message. Compare this with the world of traditional media where, in the 1930's, the credibility of a single network unwittingly created the impression that Martians were invading the Earth or when, according to author Dennis McDougal in his book Priviledged Son: Otis Chandler and the Rise and Fall of the LA Times Dynasty, the Times reported a non-existent Japanese air attack on Los Angeles during the World War II era. There are many other examples. Certainly users of new media must be sure of their sources and honest in their dealings, but the idea that the public is somehow safer in a world with fewer media outlets makes little sense and is the complaint of traditionalists who long for the good old days without seeing any potential in the future."Four Ways to Effectively Anticipate and Handle Customer Complaints
"This article makes me think of another submitted to BizSugar recently about United Airlines' unfortunate lack of response to breaking a passenger's guitar. Certain aspects of customer service, like putting the customer first, should be obvious. Policies are great but at some level if you can't figure out how to serve customers, you won't be in business for long...unless, of course, you're a really big airline company that can afford to just keep making mistakes hoping that momentum keeps carrying you until the bottom finally falls out. "Subscribe
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It's Nothing Personal, It's Just Business
"People think this kind of thinking is mercenary. But really how can you have a business relationship with someone if you aren't doing business with them. This would be more like talking to someone who likes to talk about doing business and we all know how far you will get talking to a "potential client" like that."